
Welcome to Newfoundland ownership — grooming is one of the most important skills you'll develop, and starting correctly prevents years of coat problems. The Newfoundland has a long, oily, water-resistant double coat coat rated "Hard" for grooming difficulty, with a recommended schedule of every 6-8 weeks. This breed requires consistent effort — start building habits from day one rather than waiting until the coat becomes unmanageable. The oily Newfoundland coat requires a degreasing shampoo — standard dog shampoos do not fully clean the coat and leave a waxy, odorous residue. Follow with a heavy conditioner to restore softness. The first month sets the tone for every grooming session that follows.
Don't buy everything at once — start with what this coat type actually needs. For the Newfoundland's double coat: an undercoat rake, a slicker brush, a greyhound comb, and a de-shedding shampoo. That's your core kit (~$60–80). Add a non-slip mat, styptic powder, and high-value treats to every kit. A large-breed dog takes a very long time to dry thoroughly — use a professional-grade high-velocity dryer and ensure the dense undercoat is completely dry before the session ends. Damp undercoat leads to skin infections and a musty smell within hours.
Coat-matched picks — buy once, use every groom.

Used by professional groomers worldwide. Made of high-quality Italian stainless steel with a heavy-duty spring for clean, sharp cuts.

The ultimate tool for double-coated breeds. Strips dead undercoat without damaging the guard hairs.
Consistency beats intensity. Schedule grooming on the same day each week — most Newfoundland owners align with every 6-8 weeks professional appointments and fill gaps with home maintenance. A practical weekly routine: Day 1 — full brush-out (15–30 minutes depending on coat). Mid-week — quick mat check of ears, armpits, and collar zone (5 minutes). As needed — nail check, ear wipe, paw inspection. During shedding season or if your Newfoundland swims, add an extra brush session — long, oily, water-resistant double coat coats mat fast when wet. Keep a grooming log on your phone — track dates, what you did, and anything unusual (skin changes, sensitivity, mat locations). This log is invaluable when your groomer or vet asks about history.
Every new owner makes these — knowing them in advance saves your Newfoundland's coat. Mistake 1: brushing only the top coat. Always line-brush from skin outward in sections. Mistake 2: bathing without brushing first — water sets tangles into mats. Mistake 3: shaving the double coat in summer. Never. Mistake 4: waiting until nails click on the floor — by then the quick has extended and trimming is harder. Mistake 5: using human products on dog skin. Mistake 6: grooming only when the dog looks dirty — by then problems are established. Brush the feathering on the legs, tail, and ears daily if possible; these areas mat fastest due to friction and moisture from the dog's size and activity. Mistake 7: giving up after one bad session — puppies improve with patience and treats.
Book the first professional appointment within the first 2–4 weeks of ownership — not because the puppy needs a full groom, but to establish the salon relationship early. Puppies who visit the groomer at 8–12 weeks for a bath, nail trim, and gentle handling session grow into adults who tolerate grooming calmly. Plan full professional grooms every every 6-8 weeks and use home sessions for maintenance between visits. Ask the groomer to walk you through what they're doing — good groomers welcome engaged owners and will teach you home maintenance specific to your Newfoundland's long, oily, water-resistant double coat.
The oily Newfoundland coat requires a degreasing shampoo — standard dog shampoos do not fully clean the coat and leave a waxy, odorous residue. Follow with a heavy conditioner to restore softness.
Certified Master Groomer
With over 15 years of competitive grooming experience, Sarah ensures every guide on Groomas meets the highest professional standards.

Used by professional groomers worldwide. Made of high-quality Italian stainless steel with a heavy-duty spring for clean, sharp cuts.

The ultimate tool for double-coated breeds. Strips dead undercoat without damaging the guard hairs.

The professional-grade deshedding tool that reaches deep beneath the long topcoat to safely remove loose undercoat without cutting or damaging the guard hairs. Reduces shedding up to 90% with regular use. Essential for heavy seasonal shedders like Collies, Golden Retrievers, and Maine Coons.